The people in Germany drink less milk. This Trend has continued in the past year. Per capita, there were at 51.5 pounds, three percent less than in 2017, the Federal Agency for agriculture and nutrition in Bonn. In previous years, consumers were drinking less milk, but the decline was less strong. It was in the year 2010 54,5 kilos and in 2000 a good 56 pounds. Milk is traditionally given in Kilo, a Kilo, corresponding to 1.02 a Liter of whole milk.
The German farmers ‘ Association justified this development with a long-term Trend, there is also in other industrial States. “The preferences in the consumption of beverages move, for example, in the direction of juices or Smoothies,” said Ludwig Börger, head of unit of milk in the Association. In emerging countries such as China, the drinking milk consumption increases, however, more strongly.
Great selection of milk substitutes
One reason for the decline is likely to be the large range of milk alternatives. Many supermarkets sell substitute products made from soy, almond or oat. The Drinks are especially popular among people with lactose intolerance, but also for people who want to refrain from other reasons, on products of animal origin.
Soy milk
Especially Americans and Europeans drink soy milk the most. Market leader Alpro use soya from Canada and Europe, and is trying to make sure that the cultivation is as sustainable as possible and as little plants will be used protection as possible. The organic offshoot Provamel refers to soy fully out of Europe. The soy milk of the French organic company’s Soy (Soya!) used soy, which comes exclusively from France.
The demand for Butter also fell – by 2.8 percent to 5.84 pounds per head and per nose. Statistically, a good 23 packs of Butter à buys every German, so 250 grams of in the year. However, a sample calculation is purely theoretical, since you eat Butter, for example, in the catering industry. In contrast to drinking milk, the Butter, no uniform Trend. So there was in previous years, fluctuations up and down.
Cheese is developing against the Trend
The reason for the Minus in 2018, after the reading of the farmers ‘ Association: the Butter was in the year significantly more expensive than before – so some consumers decided against the milk product. “German consumers are very price sensitive and soft, for example, to Margarine if the price of Butter rises,” says Börger. In the long term, the butter consumption was stable or even slightly rising.
Consumption of Cheese increased at a small increase of 0.9 percent to 24.15 in Kilo per capita and year. However, the bitter decline of more than four percent in the previous year could not be compensated. The Federal office for agriculture and food (BLE) has a detailed Overview of the dairy industry, because the dairies to report your amounts of it.
