“Tis the season for tantrums in the toy aisles and impossibly long Santa lists. But for parents wishing to shield their children from the clutches of consumerism, shutting off the TV commercials and avoiding the malls may no longer suffice. According to new University of Colorado Boulder research, the “unboxing videos” children are watching on […]
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Five out of five? Study reveals psychological influences in online reviews
A new study reveals how psychological factors affect the ratings people provide and how they describe their experiences when posting online reviews. Researchers at the University of East Anglia (UEA) found the length of time between product or service consumption and posting affects the review given. For example, the sooner customers post a review the […]