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Researchers at the University of Chicago, the University of Birmingham, and Bournemouth University have uncovered evidence that physical embodiment can occur without the sense of touch, thanks to a study involving two participants who lack the ability to feel touch. The research was published on Feb. 12 in Experimental Brain Research. The transatlantic collaboration emerged […]
Fast food diners can be encouraged to make healthier choices by changing the position of items on the menu, a study has found. Research led by Warwick Business School, in conjunction with McDonald’s, showed customers could be persuaded to choose less sugary soft drinks by changing the order they appeared on the touch-screen kiosks. The […]
Ever wonder why things that normally feel gentle, like putting on soft shirts, are painful after a sunburn? In a study of four patients with a rare genetic disorder, NIH researchers found that PIEZO2, a gene previously shown to control our sense of our bodies in space and gentle touch, may also be responsible for […]