Healing exorcisms, cold therapy and intense contemplation of your vulva are just a few of the topics touched on in the first trailer for Netflix’s The Goop Lab — the docu-series hosted by Gwyneth Paltrow dropping at the end of January. If Doctor Pimple Popper or that scary TLC show about feet are a bit too intense for you, but you still want to enjoy a health-adjacent show that isn’t afraid to Get Weird™, this one might just be your new obsession.
As previously reported, the series will feature Paltrow, Goop’s editorial team and their chief content officer, Elise Loehnen, as they explore the funky, new age and off-beat treatments, therapies and practices in the mental, physical, spiritual and sexual health space. In an interview with Variety, Loehnen explained why Paltrow was excited to explore the new medium for the brand: “Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her. She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”
And, judging by the trailer, where Paltrow asks her team if they’re ready to “make a ruckus,” there’s plenty of room for disruption. From the opening frames, there’s women giggling about an orgasm workshop, there’s Loehnen chilling with a face full of acupuncture needles, there’s a discussion of psychic mediums and encouragement about taking a look at your vulva — supported and made a whole lot less intimidating by the not-totally-sure but game-to-try energy of its hosts.
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