Moving TV advert encourages families to talk about organ donation this Christmas before the law changes to make EVERY adult a donor next year The advert shows a woman pass a balloon to a patient at a hospital window It symbolises giving away her heart to someone on the donor waiting list A law change […]
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Promoting low-sugar drinks on touch screen menus encourages customers to make healthier choices
Fast food diners can be encouraged to make healthier choices by changing the position of items on the menu, a study has found. Research led by Warwick Business School, in conjunction with McDonald’s, showed customers could be persuaded to choose less sugary soft drinks by changing the order they appeared on the touch-screen kiosks. The […]